In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.
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Mirror, Mirror Off the Wall. The book is terribly edited and the language at times can be a bit over-indulgent for the author.
Branded: The Buying and Selling of Teenagers – Alissa Quart – Google Books
Amazon Rapids Fun stories for kids on the go. Knowing what is going on, may be a part of the battle. Brand loyalty is m A good general primer on the premise of teenage marketing. Bdanded are the ‘DIY kids’; you know, the ones quarg are, to quote, “clad in Converse sneakers and the typical shabby shirt from the Salvation Army”. You have to think she could expand this now with a second volume looking at the rise of both web-based marketing “friending” brands on Facebook and Twitter and self-marketing “street style” websites, MySpace, really anything teens do online.
Very disturbing and frustrating for anyone with kids. Teenagers not only play ball in gyms rimmed with logos but also spend their English classes coming up with advertising slogans for sponsors, all under the auspices of their so-called public schools. If your thinking about reading an awesome informative book on the branded community that Our generation has been included in, Branded is the book. We appreciate your feedback.
As a professional brand consultant I recognize this book as a significant contribution to brahded ongoing development of branding discipline. It was written in the early s, so it felt a little outdated to me.
Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books
Although it provides plenty of information, a lot of it is repetitive and makes you want to continue only to see if alissw is added information. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Customers who bought this item also bought.
It was given to me by a friend as something good to read. Rather, Quart argues that it’s the child’s insistence on having a tutor or the drive for higher and higher SAT scores that Written in a time where advertising agencies finally began to truly exploit the young adult market, Branded is a short introduction to the people, brands, and places that put teenage advertisement on the map.
In conclusion, this book is hard to read because of the lack of facts but there are some interesting key points that I need to recognize. Her opinions truly made me realize how when teens go to school each day and see someone wearing a Forever 21 outfit, they cannot help but be jealous and wish they had the same clothes.
Inside the Ruthless Battle for America’s Youngest Consumers by Eric Clark, and it was sort of similar, although about a different age group.
On the other hand, there was many times where I lost my place because I was bored of the book.
In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: Advertisers are using sophisticated psychological techniques to create social tribes byy their brands. Whilst reading each chapter on how the world implements branding within In Branded: Stating that certain clothes you own make you you or getting surgeries also define you.
My library Help Advanced Book Search. View Full Version of PW. Slam Dunks and No-Brainers. I had to read this for class.
Branded: The Buying and Selling of Teenagers
It may be true that Ms. This is not the only example of this problem. I really enjoyed looking into a diff The book Branded: It may seem hard to tell but Branded is in the eyes of how an adult views teens, which may qurat misleading information.
I would highly recommend this book. She then brings in SAT testing, the need and desire to have “high quality” brands, parents desire for their kids to basically better themselves and collides these desires to have a better life, better opportunities for kids, desires to raise above, as essentially demonstrative of an increasingly branded young adulthood, when I’m pretty sure that’s basic human desire to be interested in these things.
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From my updates, I have gained a lot of knowledge of key vocabulary words and the author’s writing style. She co-founded its current incarnation with Barbara Ehrenreich. Sure, I have worn more expensive brands, but they were all purchased second-hand at thrift stores.
The Book of Jezebel. A combination of a highly opinionated author and terrible writing strategy is what makes this book so aggravating.