Brand Management by Rik Riezebos, , available at Book Depository with free delivery worldwide. , English, Book, Illustrated edition: Brand management: a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra. Riezebos, H. J. Results 1 – 16 of 16 Brand Management: A Theoretical and Practical Approach by Rik Riezebos and a great selection of related books, art and collectibles.
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This single location in Victoria: We can notify you when this item is back in stock. This single location in Tasmania: Creating and Sustaining Brand Equity Other Authors Kist, Bas, author.
Brand Management (English edition)
Review quote Reviewers comments: Rik RiezebosH. Description Since the s, brands and the management of brands have attracted an enormous amount of interest.
Brand Management : Rik Riezebos :
My library Help Advanced Book Search. It is a must for undergraduates studying specialist marketing riezdbos or postgraduates and higher degree students”, Richard West, consultant and Visiting Lecturer, Westminster Business School, University of Westminster. State Library of Queensland. There is nothing like it in terms of subject breadth and depth.
Since the s, brands and the management of brands have attracted an enormous amount of interest. Found at these bookshops Searching – please wait Tags What are tags?
A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand manafement, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.
Multipack: Principles of Marketing with Brand Management : Rik Riezebos :
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Brand Management : A Theoretical and Practical Approach
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Price strategies and corresponding methods of pricing Appendix 2: Queensland University of Technology. A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. Lists What are lists? Separate different tags with a comma.
R54 Book; Illustrated English Show 0 more libraries Home This editionEnglish, Book, Illustrated edition: Book ratings by Goodreads. Looking for beautiful books? The New Strategic Brand Management: